I want to see a ghost

The brief: To generate awareness and drive people to cinema by generating buzz. The Idea: Bring Pulse plot to real life, by creating a fake blog which is possessed by ghosts, and allowing users to become both main characters of the movie and the spreaders of the action, thanks to a high-level personalisation tool which allows text, audio, and real time webcam recording video for scaring friends. The Results: +300,000 visits with no advertising cost. +1,250,000 visits by now +18,000 references on blogs, forums and webs +175,000 viral email sent. Site premiado no Festival de Publicidade de Cannes 2007 na categoria de marketing viral.

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